For the last year, Walkers has been keeping a huge secret from crisp fans.
They’ve been quietly developing two brand new flavours for their permanent range – and this is kind of a big deal, as the brand hasn’t added anything new to its core line-up in decades.
Salted crisps were first launched by Walkers in 1948, with Cheese & Onion crisps coming along in 1954. These were followed by Salt & Vinegar in 1967.
Other classic flavours like Prawn Cocktail, Roast Chicken and Smoky Bacon were introduced in the 70s.
But as of this week this week, shoppers will be able to get their hands on Sticky Teriyaki and Masala Chicken flavours.
Walkers claims they’ve spent the last 12 months working on ‘rigorous flavour testing’ to bring these crisps to life, which involved a six-step process.
They initially started out with 63 different flavour submissions, before the team finally narrowed it down to just two.
And they’re expecting both of the new products to be a big success, as research carried out by the crisp giants found that 73% of consumers would rather buy Masala Chicken crisps than the classic Prawn Cocktail ones, while 65% picked Sticky Teriyaki over Cheese & Onion.
In fact, following a taste test, 49% of crisp lovers admitted they preferred the new ‘bold’ and ‘innovative’ flavours over the entirety of the core Walkers selection. That’s some serious fighting talk right there…
The new flavours will be available in supermarkets across the UK from the week of August 11.
But if you’re curious to hear more about how they taste before then, Walkers claims the Sticky Teriyaki crisps are both ‘sweet and tangy’, and the flavour will ‘hit your senses’.
And the Masala Chicken ones are said to have a ‘rich and creamy’ taste, giving you a ‘bite-sized’ version of the UK’s favourite Indian dish, Tikka Masala.
Wayne Newton, senior marketing director at Walkers adds: ‘Our development team has been on a mission for the past year to find two new flavours that meet the highest standards.
‘After thousands of crisps crunched, flavours tested, and bags rustled, we’re pleased to bring something entirely new to the table with Sticky Teriyaki and Masala Chicken.’
Other new products launching in supermarkets:
Lidl has just introduced three new items into its bakery
Lidl shared a look at the new selection on TikTok saying: ‘New bakery special guests.’
They went on to reveal a new Pain Suisse priced at 79p, a 99p Tiramisu Loaf, and a Cookies and Cream doughnut that’s £1.49.
Fans have already hailed the new items ‘divine’, ‘gorgeous’ and ‘incredible’.
Waitrose launched ‘mesmerising’ retro cake from 1930s
The supermarket has teamed up with renowned cake maker, Fiona Cairns, to create a Lambeth-style cake, which feature a very specific decoration style, all to do with the way the icing is piped.
The over-piping technique has roots in Europe, dating back to the 19th Century, but was largely popularised by cake decorator Joseph Lambeth in the 1930s thanks to his book, The Lambeth Method of Cake Decoration & Practical Pastries.
Each of the Vintage Style Lemon & Raspberry Lambeth Cakes available from waitrose.com cost £65, serve 32-34 people, and are made to order, requiring eight days’ notice.
Terry’s has teased a ‘top secret’ new Chocolate Orange flavour
Terry’s shared the news that it has something new coming on its Instagram account. They posted with a picture of a golden envelope, with the caption: ‘Sealed, secret, and seriously delicious. Not long now…’
Some think this is a new chocolate caramel flavour that has been spotted in shops, while others have demanded a pistachio one too.
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