Head over to Morrisons and you might spot Kellogg’s ‘Smacks’ on the shelves for just £2.50. ‘So what?’, we hear you ask.
Well, shoppers and cereal lovers have pointed out that the product looks and tastes a lot like Sugar Puffs – a fan-favourite breakfast choice that was discontinued back in 2014.
Already a popular choice in the US, Kellogg’s Smacks has had Brits in a frenzy now that it’s crossed the pond.
The cereal is made from puffed wheat and sweetened with honey, it’s presented as a classic, crunchy breakfast choice, made without artificial colours and flavours, and high in vitamin D.
Users headed to a Facebook group called ‘Snack Reviews’, where the product immediately caught the attention of users for its similarity to Sugar Puffs.
‘They’ll always be sugar puffs to me,’ one commenter said, while another wrote: ‘In other words, they’ve brought out sugar puffs again and called it a different name.’
Sugar Puffs are fondly remembered by British crowds. The Original Quaker Oats cereal was discontinued when their name was changed to ‘Honey Monster Puffs’ and the sugar content slashed by 20%.
The new formula, which exchanged sugar for honey, significantly changing its taste, was shifted to align with new health standards as the government began an initiative to reduce excessive sugar consumption.
Kellogg’s new arrival, ‘Smacks’, is reported to taste far more similar to Sugar Puffs thanks to the dose of nostalgia and their satisfying crunch.
I brought these back from Paris because they were the nearest thing to sugar puffs I’ve ever tried,’ Facebook user Charlie Mcmillan commented. ‘Amazing, hopefully they stick around .’
But be warned: a 30g serving contains a tasty 10g of sugar.
Yikes.
Discontinued cereals that broke hearts in Britain
It’s been a tough couple of years for cereal lovers with a sweet tooth.
Coco Pops Rocks were discontinued in August 2024, and some reported finding it ‘hard to live without them.’
Then Weetabix Golden Syrup was axed for good just one month later, causing one mum, Emma Ball, to say: ‘My son was heartbroken, he loved these.’
A personal fave, Kellogg’s Apricot Wheats, didn’t fare for long. But nothing shook breakfast lovers more than Frosties being ditched from the mini variety packs. Childhood sleepovers and camping trips will never be the same again.
The good news is, customers do have some sway on the matter. Chocolate Cornflakes made a return in 2024 thanks to high demand.
So if you’re really missing the original Sugar Puffs, you know what to do.
