{"id":815,"date":"2025-07-25T11:03:05","date_gmt":"2025-07-25T11:03:05","guid":{"rendered":"http:\/\/www.answerla.org\/?p=815"},"modified":"2025-07-30T15:39:26","modified_gmt":"2025-07-30T15:39:26","slug":"mesmerising-retro-cake-from-1930s-is-now-being-sold-in-supermarkets","status":"publish","type":"post","link":"http:\/\/www.answerla.org\/index.php\/2025\/07\/25\/mesmerising-retro-cake-from-1930s-is-now-being-sold-in-supermarkets\/","title":{"rendered":"\u2018Mesmerising\u2019 retro cake from 1930s is now being sold in supermarkets"},"content":{"rendered":"
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Supermarkets are getting a slice of the trend (Picture: Getty)<\/figcaption><\/figure>\n

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more<\/a><\/em><\/p>\n

Gigi Hadid<\/a> recently had one for her birthday, Kate Middleton<\/a> requested the style for her wedding cake and Pinterest is inundated with them.<\/p>\n

We\u2019re talking, of course, about vintage<\/a> Lambeth Cakes<\/a>, which feature a very specific decoration style, all to do with the way the icing is piped.<\/p>\n

The over-piping technique has roots in Europe<\/a>, dating back to the 19th Century, but was largely popularised by cake decorator Joseph Lambeth in the 1930s thanks to his book, The Lambeth Method of Cake Decoration & Practical Pastries.<\/p>\n

Today UK brands like Lily Vanilli and April\u2019s Baker are beloved for their colourful cake creations featuring gorgeous colour combinations, adorable bows, and cherries on top. It takes a lot of hard work and craft to make sweet treats look that good.<\/p>\n

But now supermarkets<\/a> are attempting to get in on a slice of the action too. M&S sells a Vintage Party cake<\/a> for \u00a318, Asda<\/a> has a pink, blue and purple heart-shaped one that\u2019s \u00a314.98 and Waitrose just launched a version as well.<\/p>\n

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https:\/\/www.instagram.com\/p\/DLkjaq9tgW2\/<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

The retailer says they were inspired to get involved in the retro cake trend after seeing an increase in searches on social media.<\/p>\n

In order to do this, Waitrose<\/a> has worked with renowned cake maker, Fiona Cairns, who already sells a popular range in the supermarkets. She\u2019s also well-known for being the mastermind behind Kate and William\u2019s 2011 royal wedding cake.<\/p>\n

Each of the Vintage Style Lemon & Raspberry Lambeth Cakes available from waitrose.com<\/a> cost \u00a365, serve 32-34 people, and are made to order, requiring eight days\u2019 notice. <\/p>\n

Chandra Lalit, a cake technologist and expert decorator, who has been working as part of the Fiona Cairns team for 11 years, revealed the cakes take more than seven hours to make and decorate. <\/p>\n

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\n\t\t\"Waitrose\t<\/div>
Fiona Cairns bakery has created a Lambeth Cake for Waitrose (Picture: Waitrose)<\/figcaption><\/figure>\n

She explained: \u2018The piping on this particular cake is incredibly intricate, and it\u2019s taken a little while (and a lot of patience!) to master the steadiness and control it needs. <\/p>\n

\u2018What I love most about decorating cakes like this, is how much joy and beauty they bring. There\u2019s something magical about seeing a plain sponge turn into an elegant centrepiece. It\u2019s not just decoration, it\u2019s storytelling in icing. Knowing that the cake is for a very special occasion and will be enjoyed by many, that\u2019s a real moment of pride for me.\u2019<\/p>\n

The Waitrose Lambeth Cakes feature three layers of sponge, lemon buttercream and raspberry jam and are decorated with whirls and swirls of lemon buttercream. Customers can choose to personalise their cakes with a hand-piped message up to 25 characters.<\/p>\n

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https:\/\/www.instagram.com\/p\/B_jqJZPFWaS\/<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

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Comment now<\/title><span class=\"metro-comment-cta__text\">What do you think of the Lambeth Cake trend?<\/span><\/span><a class=\"metro-comment-cta__button\" href=\"#metro-comments-container\">Comment Now<\/a><\/div>\n<\/section>\n<p>And Emily Wolfman, trend innovation manager for Waitrose, also recommends adding some cherries on top.<\/p>\n<p>She adds: \u2018The retro aesthetic and lavish appeal of the Lambeth cake is so eye-catching, it’s no wonder social media fans and cake lovers alike are being drawn to its mesmerising cake decorating content. The concentration, skill and end results are incredibly impressive, leaving fans wanting to elevate their own celebrations with something different, something that packs a serious WOW factor. <\/p>\n<p>\u2018Luckily for Waitrose customers, they can now get that same highly decorated, skilled cake creation at the click of a button, and have the option to personalise it too, perhaps with a retro glace cherry to complete the look.\u2019<\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n<section id=\"share-buttons-bottom-start\" class=\"share-buttons share-buttons-bottom centered\"><\/section>\n<section id=\"share-buttons-bottom-end\" class=\"share-buttons share-buttons-bottom centered\"><a class=\"comment-now metro-button metro-comments-cta\" data-vars-position=\"bottom_cta_question\" href=\"#metro-comments-container\"><br \/>\n\t\t\t<span><title>Comment now<\/title><\/span><br \/>\n\t\t\t<span class=\"comment-now__label\">What do you think of the Lambeth Cake trend?<\/span><br \/>\n\t\t<\/a><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Supermarkets are getting a slice of the trend (Picture: Getty) Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Gigi Hadid recently had one for her birthday, Kate Middleton requested the style for her wedding […]<\/p>\n","protected":false},"author":1,"featured_media":817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts\/815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/comments?post=815"}],"version-history":[{"count":3,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts\/815\/revisions"}],"predecessor-version":[{"id":820,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts\/815\/revisions\/820"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/media\/817"}],"wp:attachment":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/media?parent=815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/categories?post=815"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/tags?post=815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}