{"id":666,"date":"2025-07-10T14:11:08","date_gmt":"2025-07-10T14:11:08","guid":{"rendered":"http:\/\/www.answerla.org\/?p=666"},"modified":"2025-07-16T15:55:13","modified_gmt":"2025-07-16T15:55:13","slug":"iconic-90s-product-back-on-supermarket-shelves-after-10-years-away","status":"publish","type":"post","link":"http:\/\/www.answerla.org\/index.php\/2025\/07\/10\/iconic-90s-product-back-on-supermarket-shelves-after-10-years-away\/","title":{"rendered":"Iconic 90s product back on supermarket shelves after 10 years away"},"content":{"rendered":"
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Breezers were the drink of choice back in the day (Picture: Darren Regnier\/PYMCA\/Avalon\/Getty Images)<\/figcaption><\/figure>\n

Oasis is back<\/a>, baggy jeans are cool, and Cher Horowitz will soon hit screens once more in a Clueless TV reboot<\/a> \u2014 the 90s revival<\/a> has officially reached its peak.<\/p>\n

But the cherry on top comes in alcopop form, as the Barcardi Breezer is making a comeback after 10 years away.<\/p>\n

The iconic drink – a fizzy concoction of Bacardi rum and fruit flavouring – was first launched in 1993, and quickly became a staple for young people.<\/p>\n

For a while, every student unions and sweaty nightclub dancefloor was a sea of brightly-coloured glass bottles, with punters lapping up the sweet, low-alcohol offering.<\/p>\n

As the years went by however, alcopops fell out of favour, and the Breezer was eventually discontinued in 2015.<\/p>\n

Millennials have been getting by on cocktail tinnies<\/a> and BuzzBallz<\/a> ever since, but Bacardi’s announcement of a UK return offers a welcome taste of nostalgia.<\/p>\n

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The brand was popular through the 90s and 00s but later fell out of favour (Picture: Jeff J Mitchell\/Getty Images)<\/figcaption><\/figure>\n

The new iteration of Breezer is now available in bars and stores nationwide, priced at \u00a32 for a 275ml bottle.<\/p>\n

With a slightly lower alcohol content than before (3.4% compared to 4%) it comes in three familiar flavours: Zesty Orange, Zingy Lime and Crisp Watermelon.<\/p>\n

The bottle itself is familiar too, designed in the same signature shape by Bacardi in an effort to evoke ‘happy memories of good times’.<\/p>\n

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The relaunched version is in the same iconic bottle, with familiar flavours (Picture: Bacardi)<\/figcaption><\/figure>\n

Following successful launches of a number of axed 90s favourites – from Hooch to Reef<\/a> – it looks like the alcopop craze is being reignited once more.<\/p>\n

And the brand is hoping to appeal to Gen Z audiences as well longtime fans. <\/p>\n

‘We know there is a lot of love for Breezer in the UK and we are confident a new generation of consumers will fall in love with the new Breezer,’ said Steve Young, business unit director for Bacardi in the UK & Ireland.<\/p>\n

‘RTDs (ready-to-drink products) are booming, however, the FAB (flavoured alcoholic beverage) category could do with a bit more excitement. By bringing back Breezer, we\u2019re definitely putting the fruity taste into FAB.<\/p>\n

‘The early response from our trade partners has been overwhelmingly positive. Everyone is excited to see Breezer back for the summer.’<\/p>\n

Do you have a story to share?<\/strong><\/p>\n

Get in touch by emailing MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Breezers were the drink of choice back in the day (Picture: Darren Regnier\/PYMCA\/Avalon\/Getty Images) Oasis is back, baggy jeans are cool, and Cher Horowitz will soon hit screens once more in a Clueless TV reboot \u2014 the 90s revival has officially reached its peak. But the cherry on top comes in alcopop form, as the […]<\/p>\n","protected":false},"author":1,"featured_media":668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts\/666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/comments?post=666"}],"version-history":[{"count":3,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts\/666\/revisions"}],"predecessor-version":[{"id":672,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts\/666\/revisions\/672"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/media\/668"}],"wp:attachment":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/media?parent=666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/categories?post=666"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/tags?post=666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}