{"id":463,"date":"2025-06-29T07:00:00","date_gmt":"2025-06-29T07:00:00","guid":{"rendered":"http:\/\/www.answerla.org\/?p=463"},"modified":"2025-07-02T15:54:04","modified_gmt":"2025-07-02T15:54:04","slug":"this-is-what-a-millionaire-really-buys-from-the-supermarket","status":"publish","type":"post","link":"http:\/\/www.answerla.org\/index.php\/2025\/06\/29\/this-is-what-a-millionaire-really-buys-from-the-supermarket\/","title":{"rendered":"This is what a millionaire really buys from the supermarket"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t{“@context”:”https:\/\/schema.org”,”@type”:”VideoObject”,”name”:”Metro.co.uk”,”duration”:”T6M42S”,”thumbnailUrl”:”https:\/\/i.dailymail.co.uk\/1s\/2025\/06\/23\/11\/99632301-0-image-a-37_1750674635763.jpg”,”uploadDate”:”2025-06-23T11:16:45+0100″,”description”:”Metro goes behind the scenes in the nations kitchens to find out what people are really eating at home.”,”contentUrl”:”https:\/\/videos.metro.co.uk\/video\/met\/2025\/06\/23\/5362044248331404589\/480x270_MP4_5362044248331404589.mp4″,”height”:270,”width”:480}<\/p>\n

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class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\twindow.addEventListener(‘metroVideo:relatedVideosCarouselLoaded’, function(data) {<br \/>\n\t\t\t\tif (typeof(data.detail) === ‘undefined’ || typeof(data.detail.carousel) === ‘undefined’ || typeof(data.detail.carousel.el_) === ‘undefined’) {<br \/>\n\t\t\t\t\treturn;<br \/>\n\t\t\t\t}<br \/>\n\t\t\t\tvar player = data.detail.carousel.el_;<br \/>\n\t\t\t\tvar container = player.closest(‘.metro-video-player’);<br \/>\n\t\t\t\tvar placeholder = container.querySelector(‘.metro-video-player__up-next-placeholder’);<br \/>\n\t\t\t\tcontainer.removeChild(placeholder);<br \/>\n\t\t\t\tcontainer.classList.add(‘metro-video-player–related-videos-loaded’);<br \/>\n\t\t\t});<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Welcome back to <a href=\"https:\/\/metro.co.uk\/tag\/whats-cooking\/\">What\u2019s Cooking<\/a>, Metro\u2019s <a href=\"https:\/\/metro.co.uk\/lifestyle\/food\/\" target=\"_blank\" rel=\"noreferrer noopener\">food<\/a> series where we find out exactly what\u2019s going on behind the scenes in the nation\u2019s kitchens.<\/p>\n<p>This week we\u2019re in Richmond, rifling through Sam Budd\u2019s kitchen to find out what he\u2019s hiding in his cupboards, fridge and freezer.<\/p>\n<p>Sam lives in one of the <a href=\"https:\/\/metro.co.uk\/2023\/12\/06\/happiest-place-live-britain-revealed-19932703\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u2018happiest\u2019 places to live<\/a> in Great Britain, along with his girlfriend Katie. Oh, and did we mention he\u2019s a millionaire?<\/p>\n<p>The 36-year-old is the founder and CEO of Buddy Media Group, a multi-million pound <a href=\"https:\/\/metro.co.uk\/tag\/social-media\/\" data-track=\"inline-tag-auto-link_article\">social media<\/a> agency that specialises in social activations.<\/p>\n<p>If you\u2019ve ever wondered what it\u2019s really like being a millionaire and whether they buy the same things as you from the <a href=\"https:\/\/metro.co.uk\/tag\/supermarkets\/\" target=\"_blank\" rel=\"noreferrer noopener\">supermarket<\/a>, we\u2019ve got the answers.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"485\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-23523987 lazyload\" alt=\"Sam Budd in his kitchen in Richmond\" loading=\"lazy\" data-src=\"http:\/\/www.answerla.org\/wp-content\/uploads\/2025\/06\/IMG_0594-143f.jpg\">\t<\/div><figcaption>Sam is the founder and CEO of Buddy Media (Picture: Courtney Pochin)<\/figcaption><\/figure>\n<p>Before we invade your kitchen, we want the inside scoop. <\/p>\n<h2 class=\"wp-block-heading\">What\u2019s it really like to be a millionaire?<\/h2>\n<p>The millionaire thing is quite a unique statement for me. <\/p>\n<p>Six years ago, when I was launching the company, I got to a point where I was in about \u00a3120,000 worth of debt. It was so much that I couldn’t even afford a coffee and my cards were being declined.<\/p>\n<p>Ultimately, I’m now in a position where I’m very lucky to have financial security, own a beautiful home and have a successful business. But I never take that for granted and I know you\u2019re also never fully safe – if the world implodes and the business goes down that’s linked to my home, so you’ve always got to be mindful and frugal.<\/p>\n<p>My mum, is also so committed to reminding me about values and principles and those are what I live by. I always remind myself of them to keep my feet on the ground when I’m starting to push the limits and I’m overspending.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"861\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-23524000 lazyload\" alt=\"Sam's hydrogen water filter\" loading=\"lazy\" data-src=\"http:\/\/www.answerla.org\/wp-content\/uploads\/2025\/06\/IMG_0605-7000.jpg\">\t<\/div><figcaption>He’s trying to optimise his health with food and gadgets like this Hydrogen Water Filter (Picture: Courtney Pochin)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Has having money changed the way you eat at home?<\/h2>\n<p>I\u2019d be lying if I said having money hadn\u2019t changed the way we eat. Money isn\u2019t everything but having it does make your life easier and means you can make decisions without financial stress.<\/p>\n<p>We\u2019ve got a <a href=\"https:\/\/metro.co.uk\/tag\/waitrose\/\" target=\"_blank\" rel=\"noreferrer noopener\">Waitrose<\/a> down the road and it is particularly expensive when you\u2019re weighing it up against other supermarkets, but it\u2019s got some of the best organic food and produce, so we go in there two to three times a week and we like to buy meat from Piper\u2019s Farm, which is organic and comes from sustainable farming.<\/p>\n<p>We\u2019re also lucky enough to be able to try new things and try to find the best way to optimise our health and lifestyles. This involves cleaner living, focusing on non-processed foods, different supplements and ways to manage and improve our gut health.<\/p>\n<p>As part of this, we recently got a hydrogen water filter, which cost about \u00a31,986. It’s a really unique, new thing that is meant to help with cellular growth and is an antioxidant so, it’s really good for inflammation.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"751\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-23524013 lazyload\" alt=\"Sam's sweet treat bowl\" loading=\"lazy\" data-src=\"http:\/\/www.answerla.org\/wp-content\/uploads\/2025\/06\/IMG_0563-7590-e1751038357529.jpg\">\t<\/div><figcaption>His guilty pleasure is a sweet treat bowl with yoghurt, chocolate and sweets. (Picture: Courtney Pochin)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Tell us a secret, what\u2019s your ultimate guilty pleasure food?<\/h2>\n<p>I can\u2019t believe I\u2019m telling you this, but I\u2019m known for putting an assortment of foods together to create a sweet treat bowl. I\u2019ve eaten this since I was a child and it\u2019s something I\u2019ll have on a Friday or Saturday night when I want to splurge and be a bit naughty.<\/p>\n<p>I start with some yoghurt, I\u2019m trying to move away from dairy to improve my gut health, so I use the stuff by the Coconut Lab and it\u2019s absolutely incredible. That then gets topped with fruit, usually some kind of berries, then I add in chocolate (<a href=\"https:\/\/metro.co.uk\/tag\/cadbury\/\">Cadbury\u2019s<\/a> and Tony\u2019s Chocolonely) and some chewy sweets. <\/p>\n<p>That all gets chucked in a bowl and I cover my sugar in more sugar, by squeezing manuka honey over it and finish it off with some hemp seeds and mix it all together.<\/p>\n<h2 class=\"wp-block-heading\">Name one store cupboard product you can\u2019t live without\u2026<\/h2>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"485\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-23524044 lazyload\" alt=\"Inside Sam Budd's kitchen cupboard\" loading=\"lazy\" data-src=\"http:\/\/www.answerla.org\/wp-content\/uploads\/2025\/06\/IMG_0501-f894.jpg\">\t<\/div><figcaption>The cupboards are very organised (Picture: Courtney Pochin)<\/figcaption><\/figure>\n<p>You might notice my cupboards look insanely organised. I\u2019ve had some help with this from the lovely ladies at Ever So Organised, which is a home organisation company. It\u2019s part of my journey to find work\/life harmony as I\u2019ve got limited time and I need to be able to come in and find things quickly, so having it all laid out neatly is incredible.<\/p>\n<p>It’s something that helps me take better care of myself, manage my stress and deal with <a href=\"https:\/\/metro.co.uk\/2025\/06\/22\/this-seems-like-everyone-adhd-right-now-including-23462533\/\">ADHD<\/a> and I also do this through supplements, and you’ll find plenty of those in the cupboard – it’s like something out of Breaking Bad.<\/p>\n<p>Ultimately, though things like <a href=\"https:\/\/metro.co.uk\/2023\/03\/03\/tiktok-cant-get-enough-of-magnesium-heres-what-you-need-to-know-18380236\/\">Magnesium<\/a> Breakthrough have changed my life. It helps me with stress and winding down, as some weeks I\u2019m working 100 hours and it\u2019s a pretty stressful environment to be in.<\/p>\n<p>Aside from these, there always has to be a tin of baked beans in the cupboard. If you don\u2019t have those at home, who are you? They\u2019re my favourite thing in the world.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"861\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-23524050 lazyload\" alt=\"Sam's box of supplements\" loading=\"lazy\" data-src=\"http:\/\/www.answerla.org\/wp-content\/uploads\/2025\/06\/IMG_0607-90f0.jpg\">\t<\/div><figcaption>Sam has his own box of supplements (Picture: Courtney Pochin)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">And something that always has to be in your fridge?<\/h2>\n<p>Without a doubt, it’s tzatziki. It’s an absolute necessity in the food shop every week. If we don’t get it, I’m an unhappy boy.<\/p>\n<p>I tend to eat it with cheese and crackers, but if I’m really honest, I can also just sit and eat it from the pot with a spoon. I love it so much.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"485\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-23524026 lazyload\" alt=\"Inside Sam Budd's fridge\" loading=\"lazy\" data-src=\"http:\/\/www.answerla.org\/wp-content\/uploads\/2025\/06\/IMG_0517-4b73.jpg\">\t<\/div><figcaption>There’s always tzatziki in the fridge (Picture: Courtney Pochin)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">What about the freezer, what do you have to keep in there at all times?<\/h2>\n<p>We make our own bone broth and I usually drink a cup of it each morning to start the day. I was dead against it at first, but it’s got so much goodness in it and it is actually really tasty. I heat it up in a pan and then pour it into a mug.<\/p>\n<p>We make it in the <a href=\"https:\/\/metro.co.uk\/2025\/01\/15\/meal-prep-made-easy-shoppers-say-this-20-slow-cooker-a-kitchen-must-have-22360059\/\">slow cooker<\/a> using chicken and beef bones, water, some salt, garlic and onions and leave it for nine hours overnight. Once it’s ready, this is mostly kept in the fridge, but in the freezer we have a special version for our puppy, Otto.<\/p>\n<p>We make his broth with just the bones and water and pour it into ice cube trays. He loves it and it’s a perfect frozen treat to cool off with when it’s hot.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"485\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-23524093 lazyload\" alt=\"Inside Sam Budd's freezer\" loading=\"lazy\" data-src=\"http:\/\/www.answerla.org\/wp-content\/uploads\/2025\/06\/IMG_0529-a11e.jpg\">\t<\/div><figcaption>The freezer is packed (Picture: Courtney Pochin)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Is there an item you\u2019re always willing to splurge on at the supermarket?<\/h2>\n<p>If I’m coming home for the weekend, or having a barbecue, I love a really nice <a href=\"https:\/\/metro.co.uk\/tag\/wine\/\" target=\"_blank\" rel=\"noreferrer noopener\">bottle of wine<\/a>, like a Miraval ros\u00e9. It’s not extortionate, but it’s definitely not your Chicken Wine.<\/p>\n<p>I’d spend around \u00a320 to \u00a325 on a bottle like that at the shop and maybe \u00a330 to \u00a350 if I were buying a really decent bottle of red wine.<\/p>\n<h2 class=\"wp-block-heading\">Alternatively, which kitchen staple isn\u2019t worth splashing the cash on?<\/h2>\n<p>There are two things I always buy the supermarket own-brand version of when I shop: yoghurts and <a href=\"https:\/\/metro.co.uk\/2025\/04\/22\/supermarket-own-brand-cheese-crowned-better-cathedral-city-not-cheaper-22949807\/\" target=\"_blank\" rel=\"noreferrer noopener\">cheese.<\/a><\/p>\n<p>The own-brand yoghurts are often just as delicious and just as rich as more expensive, branded ones, so you don’t need to waste the money.<\/p>\n<p>And while I do love a good bit of cheese, if we do a cheeseboard, you’ll always find some own-brand cheddar on there with everything else. I think the flavour is so nostalgic, it reminds me of the kind of cheese I loved as a kid in Lunchables and I’m still just a kid at heart.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"485\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"article-image wp-image-23524100 lazyload\" alt=\"A jar of Sam's homemade chimichurri with cheese and crackers on a table\" loading=\"lazy\" data-src=\"http:\/\/www.answerla.org\/wp-content\/uploads\/2025\/06\/IMG_0531-8e9a.jpg\">\t<\/div><figcaption>A jar of Sam’s homemade chimichurri with cheese and crackers(Picture: Courtney Pochin)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Finally\u2026 what\u2019s been cooking in your kitchen lately?<\/h2>\n<p>Katie does a lot of the cooking when I’m working, but recently we’ve been growing herbs and spices in our garden and I’ve gotten really into making my own chimichurri. <\/p>\n<p>You just chop all the herbs and spices up finely and add some garlic and extra virgin olive oil to bind it all together. I add it to a sizzling steak or sometimes just eat it with cheese and crackers.<\/p>\n<p><em><strong>Want to take part in What\u2019s Cooking and let Metro raid your kitchen at home? Email courtney.pochin@metro.co.uk<\/strong><\/em><\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>{“@context”:”https:\/\/schema.org”,”@type”:”VideoObject”,”name”:”Metro.co.uk”,”duration”:”T6M42S”,”thumbnailUrl”:”https:\/\/i.dailymail.co.uk\/1s\/2025\/06\/23\/11\/99632301-0-image-a-37_1750674635763.jpg”,”uploadDate”:”2025-06-23T11:16:45+0100″,”description”:”Metro goes behind the scenes in the nations kitchens to find out what people are really eating at home.”,”contentUrl”:”https:\/\/videos.metro.co.uk\/video\/met\/2025\/06\/23\/5362044248331404589\/480x270_MP4_5362044248331404589.mp4″,”height”:270,”width”:480} To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Up Next Previous Page Next Page window.addEventListener(‘metroVideo:relatedVideosCarouselLoaded’, function(data) { if (typeof(data.detail) === ‘undefined’ || typeof(data.detail.carousel) === ‘undefined’ || […]<\/p>\n","protected":false},"author":1,"featured_media":465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts\/463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/comments?post=463"}],"version-history":[{"count":3,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts\/463\/revisions"}],"predecessor-version":[{"id":474,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/posts\/463\/revisions\/474"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/media\/465"}],"wp:attachment":[{"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/media?parent=463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/categories?post=463"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.answerla.org\/index.php\/wp-json\/wp\/v2\/tags?post=463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}